The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) By Dilip Soman

Read Online and Download Ebook The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) By Dilip Soman

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The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)
 By Dilip Soman

The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) By Dilip Soman


The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)
 By Dilip Soman


Download Ebook The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) By Dilip Soman

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The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)
 By Dilip Soman

  • Sales Rank: #850533 in Books
  • Published on: 2015-08-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .98" w x 6.35" l, .0 pounds
  • Binding: Hardcover
  • 296 pages

Review
“The Last Mile is an engaging, sophisticated, and practical overview of how behavioral science can be applied to business, retail, and government. It skillfully weaves together findings from Soman’s own considerable and inventive research, with the punchy teaching style of an experienced business school professor. I’ve no doubt it will be a must-read for students in business schools across the world, and for anyone who wants to understand why, if they don’t get the last mile right, their grand strategies will fail.” (David Halpern, Chief Executive, The Behavioural Insights Team)

“Dilip Soman teaches a course called Behavioral Economics in Action, which could also be the title for this book. The keywords being ‘in action.’ The writing is dynamic and fast paced. The insights are both important and fascinating. And all of it is ” (Sendhil Mullainathan, Professor of Economics, Harvard University)

“There are many reasons why businesses succeed. But there is one quality which all highly successful businesses share: they have all cracked the last mile. Many otherwise admirable businesses – and government programs – have failed simply because they have overlooked this. It is a topic which has been neglected for far too long, and this wonderful book is years overdue.” (R.H. Sutherland, Vice-Chairman, Ogilvy & Mather Group UK)

“The Last Mile covers many areas in social psychology, judgement, and decision making, and it does so in a way that is easy to understand but never trivial. The scholarship here is absolutely top-notch.” (Simona Botti, Assistant Professor of Marketing, London Business School)

About the Author

Dilip Soman is a professor and the Corus Chair in Communications Strategy at the Rotman School of Management at the University of Toronto. A behavioral scientist with a PhD from the University of Chicago Graduate School of Business, he is director of the University of Toronto’s India Innovation Institute and the coordinator of the Behavioural Economics in Action research cluster.

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The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) By Dilip Soman


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